Proof · Results

Real campaigns.Real numbers.

See what happens when strategy meets execution — case studies from the brands we've helped scale up and dominate.

Case study · Automotive trades & services

R1Auto

r1auto.com.au
Goal

Increase conversion rate, organic traffic, and support a large amount of staff with a high volume of leads.

Services used

SEO Scale + Google Ads Mgmt

$4k → $44k

weekly turnover in under 7 months

+800%

organic traffic

+1,000%

weekly revenue by phase 3

PHASE 01

Implementation of a solid ad campaign within Google Ads

Focus on immediate Google Ads profitability while establishing SEO foundations through on-page optimisation, technical fixes, and indexing improvements.

PHASE 02

Reduce CPA and increase organic rankings

Refined conversion rates, tailored ad campaigns, and expanded into a multisite structure for geographic expansion.

PHASE 03

Top 3 SEO rankings, GMB & expansion into new states

Aggressive scaling with doubled ad spend, top 3 organic rankings achieved, and expansion across new states.

Case study · Womens fashion (apparel)

Serena.

serenaunderwear.au
Goal

Make profitable ads to help scale the business to obtain more stock and presence in Australia.

Services used

Meta Ads Mgmt + Web Design

+900%

overall sales in 6 months

Month 2

first profitable ads

5–7

new ads tested per week

PHASE 01

Build the brand & find the winning offer

Tested multiple creative formats and identified top-performing creatives to establish a baseline and predictable online growth.

PHASE 02

Scale smart - creative testing & funnel expansion

Launched 5–7 new ads weekly, expanded retargeting funnels, and collected first-party data through lead forms and Shopify integration.

PHASE 03

Aggressive scaling, content systems & retention

Built a structured content engine with monthly photo shoots and UGC assets, scaled spend while maintaining strong ROAS, and focused on retention strategies.

Case study · Excavation & civil services

Micro-Ex.

Goal

Build a digital foundation from zero and turn word-of-mouth work into a predictable lead pipeline that fills the calendar week after week.

Services used

Web Design + Local SEO + Google Ads

$5K → $50K

monthly turnover within 6 months

From zero

no website, no listings, no ads at start

Demand > capacity

biggest problem flipped to lead overflow

PHASE 01

Foundation: website, Google Business Profile, local SEO

Built the website from scratch, set up Google Business Profile with citations and reviews, and laid the local SEO baseline so the brand could be found at all.

PHASE 02

Switch on paid acquisition with Google Ads

Launched a tightly geo-targeted Google Ads campaign with strong landing pages and call tracking. Calibrated bids, negatives, and creatives to drop CPL fast.

PHASE 03

Scale to $50K months and manage lead overflow

Pushed spend as ROI held, then layered in lifecycle and operational follow-up so the team could convert and service the lead volume - flipping the problem from finding work to keeping up.

Case study · Ceramic coatings · automotive

CeramiXCoatings

Goal

Launch a brand-new ceramic coatings startup with no track record and turn cold paid traffic into profitable, high-ticket bookings from day one.

Services used

Web Design + Google Ads + SEO Growth

$0 → $9K

weekly turnover by week 3

$46

average cost per lead

$1,300

average customer value

PHASE 01

Brand foundation & conversion-ready website

Built the website from the ground up around a single high-ticket ceramic coating offer, with pricing, trust signals, and a frictionless quote/booking flow tuned for paid traffic.

PHASE 02

Google Ads dialled in from day one

Launched targeted Google Ads with tight match types and intent-led keywords. Iterated landing pages and ad creative weekly to hammer cost-per-lead down to $46.

PHASE 03

Scale a $1,300 offer at a $46 lead cost

Locked in the unit economics, scaled spend, and layered in remarketing - cleared $9K weekly turnover by week three and held the curve from there.

Ready to roar

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terrifyingly predictable.

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