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Blog · Field notes

Notes from thefront lines.

Strategies, breakdowns, and lessons from the front lines of digital growth — actionable thinking from the Godzilla MGMT team.

SEO22 April 20266 min read

How does SEO actually work? A no-jargon breakdown

If you've ever wondered how websites end up at the top of Google, the answer is simple: SEO. But what is it really, and how does it work in 2026?

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AEO12 April 20265 min read

What is AEO — and why every brand needs to care in 2026

Half of search has moved from "ten blue links" to a single AI-generated answer. Here's what Answer Engine Optimisation is, and how to be the source AI cites.

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Google Ads28 March 20267 min read

Why most Google Ads accounts are bleeding money

We audit inherited accounts every week. The same five problems show up in 9 out of 10. Here's the list — and how to fix them.

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